Premium men’s ethnic wear brand TASVA has further strengthened its retail footprint with the launch of a new store at Felix Plaza, Gurugram, one of New Gurugram’s rapidly emerging lifestyle and retail destinations. The development was announced by a company official through LinkedIn, reflecting the brand’s continued focus on expanding its presence across key premium fashion markets in India.

Strategically located at Felix Plaza, the new TASVA store aims to cater to the growing demand for contemporary wedding and occasion wear among modern Indian consumers. The destination is increasingly positioning itself as a premium retail and experiential hub, bringing together global brands, entertainment concepts and lifestyle-driven shopping experiences under one roof.

Founded as a joint venture between Aditya Birla Fashion and Retail Limited and celebrated designer Tarun Tahiliani, TASVA has emerged as one of India’s leading premium men’s occasion wear brands. The brand was created with the vision of redefining Indian ethnic wear for men by combining traditional craftsmanship with modern silhouettes, comfort-led tailoring and contemporary styling.

Over the past few years, TASVA has rapidly expanded its retail network across major cities while positioning itself as a destination for wedding wear, festive attire and celebration dressing. The brand’s collections include sherwanis, bandhgalas, kurtas, Indo-western ensembles and coordinated occasion wear designed specifically for the evolving preferences of India’s younger consumers.

The opening of the Gurugram store comes at a time when India’s wedding wear market is witnessing significant transformation. Consumers today are increasingly seeking elevated shopping experiences, personalised styling and occasion wear that balances heritage aesthetics with comfort and versatility. TASVA continues to strengthen its positioning within this evolving segment by offering premium craftsmanship alongside a modern retail environment.

The new store at Felix Plaza reflects the brand’s larger strategy of building immersive and experience-driven retail spaces that resonate with aspirational consumers. Designed to deliver a premium shopping journey, the store is expected to offer customers access to TASVA’s latest occasion wear collections while further deepening the brand’s connect with wedding shoppers in North India.

With the addition of Gurugram, TASVA continues to accelerate its retail expansion journey across India while reinforcing its ambition of becoming a leading destination for contemporary Indian menswear and celebration dressing.