JADEBLUE has strengthened its retail footprint in South India with the launch of a new Exclusive Brand Outlet at Inorbit Mall, Visakhapatnam. Located on the first floor of the mall, the new store brings the brand’s signature menswear offerings closer to fashion-conscious consumers in the city.

The development was shared on LinkedIn by Vrudang Parikh, who highlighted the brand’s continued retail expansion and growing presence across key markets in India.

The newly launched outlet offers a comprehensive range of menswear categories, spanning elegant ethnic wear, formal attire, casual fashion, occasion wear, and contemporary wardrobe essentials tailored for the modern Indian consumer. Designed to deliver an elevated shopping experience, the store reflects JADEBLUE’s focus on craftsmanship, premium styling, and versatile fashion solutions for multiple occasions.

Founded in Ahmedabad, JADEBLUE has evolved into one of India’s prominent menswear retail brands, known for blending traditional tailoring expertise with contemporary fashion sensibilities. Established in 1995, the brand has built a strong retail network across India and offers an extensive portfolio including formalwear, festive and ethnic collections, bespoke tailoring, and casualwear.

Over the years, JADEBLUE has expanded significantly through exclusive brand outlets and multi-category fashion destinations, while also strengthening its digital presence through e-commerce and omnichannel initiatives. The company is led by Chairman and Managing Director Jitendra Chauhan and Managing Director Bipin Chauhan, carrying forward a legacy rooted in tailoring and premium menswear craftsmanship.

The Visakhapatnam launch aligns with the brand’s broader strategy of expanding into emerging fashion-forward markets and enhancing accessibility for consumers seeking premium menswear and occasion dressing solutions.

With a growing network of stores across multiple cities, JADEBLUE continues to reinforce its positioning in India’s evolving menswear retail landscape through curated fashion offerings, experiential retail formats, and a strong focus on customer experience.