Gautam Dhingra has been elevated to the role of Head of Marketing for the Premium Ethnic Wear Brands Business at Aditya Birla Fashion and Retail Limited (ABFRL), marking a significant milestone in his career within the fashion and lifestyle industry.

Dhingra announced the development through a post on LinkedIn, where he shared his enthusiasm about taking on the expanded leadership responsibility. “Excited to share that I’ve stepped up as the Head of Marketing at Aditya Birla Fashion and Retail,” he stated.

In his new role, Dhingra will be responsible for leading marketing strategy, brand building, consumer engagement, and growth initiatives across ABFRL’s premium ethnic wear portfolio. The elevation comes as the company continues to strengthen its position in India’s rapidly growing ethnic wear segment, which remains one of the most dynamic categories within the country’s fashion retail market.

Dhingra has been associated with Aditya Birla Fashion and Retail since January 2022, when he joined the company as Head of Brand Marketing. During his tenure, he has played a key role in driving brand visibility, consumer connect initiatives, and integrated marketing campaigns across the company’s portfolio.

Prior to joining ABFRL, Dhingra spent more than three years with Royal Enfield, where he served as Marketing Lead and contributed to strengthening the iconic motorcycle brand’s positioning and consumer engagement initiatives.

Over the course of his career, he has built extensive experience across diverse sectors including automotive, food and beverages, entertainment, digital media, technology, and education. His previous assignments include marketing leadership and management roles at Del Monte Foods India, PVR INOX, Tyroo Technologies, MapmyIndia, and Educomp Solutions.

The appointment underscores ABFRL’s continued focus on strengthening its leadership team as it expands its presence across key fashion categories. With extensive expertise in brand strategy, consumer marketing, and business growth, Dhingra is expected to play a pivotal role in driving the next phase of growth for the company’s premium ethnic wear brands portfolio.