Vogue Eyewear has appointed Kriti Sanon as its new female brand ambassador. She joins Shahid Kapoor, who continues his association with the brand.

With the appointment, Vogue Eyewear aims to strengthen its connection with consumers who value individuality, confidence, and self-expression. The brand has also unveiled its latest campaign, ‘Vogue Eyewear Journeys’.

The campaign is built around the idea that style evolves alongside personal growth and self-discovery. Through a narrative that explores different versions of oneself across various moments in time, the film highlights how fashion and eyewear can serve as expressions of identity. The campaign is anchored by the line, “when you meet you, you find you”.

“Vogue Eyewear is on trend, versatile and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self-discovery and how style play a key role in self-expression,” says Kriti Sanon.

Commenting on the campaign, Shahid Kapoor says, “What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully.”

The campaign positions eyewear as a key fashion accessory that complements different expressions of personal style and identity.