Broadway, India's leading experiential retail destination where commerce meets culture, has officially launched its much-anticipated Mumbai flagship store at Hill Road, Bandra West. Spanning 40,000 sq. ft. across four floors, the store houses over 200 brands across fashion, beauty & skincare, wellness, and lifestyle, offering consumers a thoughtfully curated environment that blends shopping with engagement and discovery.

Following its successful presence in Delhi, Hyderabad, and Pune, the Mumbai opening marks Broadway's fourth location and an important step in its growth journey. The city was a natural choice for expansion, given its influence on fashion, culture, entrepreneurship, and consumer trends, making it a key hub for India's new generation of brands and creators.

Mumbai's consumers are digitally savvy, culturally aware, and often among the first to discover emerging trends and brands. They seek products and experiences that align with their values, aspirations, and evolving lifestyles. Designed for this audience, Broadway brings together a carefully curated mix of homegrown, digital-first, and international brands, creating a destination where discovery happens in real life, not just online. Mumbai is where many of India's most exciting founders, creators, and trendsetters are based, yet until now there hasn't been a single space that brings together the brands they've built and the communities that support them. Broadway fills that gap by offering a dynamic environment where consumers can engage with the brands they've followed online, explore new ideas, and be part of a culture that celebrates innovation, creativity, and entrepreneurship. More than a shopping destination, Broadway is designed to become a reflection of modern Mumbai's lifestyle and aspirations.

Beyond retail, Broadway will host brand launches, founder-led sessions, workshops, wellness experiences, and community-driven events, creating an environment that evolves alongside its audience and encourages repeat engagement.

Pic: Nikhil Kamath with Vivek Biyani

Commenting on the launch, Sankalp Kathuria, Co-Founder & CEO, Broadway, said: “Broadway for me is not a marketplace and it's not a mall. It's a point of view on new-age consumption in India. Mumbai is the city where these brands are born, where these founders live, where this culture originates, and yet there was no single destination built for any of it. That's what we're here to change. Every brand on this floor was chosen. Nothing here happened by accident.”

Broadway, is an initiative led by Co-founders Vivek Biyani and Sankalp Kathuria, actor-entrepreneur Rana Daggubati, Apurva Salarpuria of Salarpuria Group, Anarock, Nikhil Kamath and Abhijeet Pai of Gruhas Proptech. Coming into force with support from Think9, a leading venture builder, Broadway is designed to usher in a new era of physical retail in India by providing a platform for 200+ new-age Indian consumer brands like Nuuk, Nish hair, Mokobara, Almost Gods, Gully labs, Chapter 2, Fae Beauty, Super You, Comet, Cosmix, Notice me and more to interact with customers via a content-to-commerce model.  Broadway is built to champion the next generation of brands by giving them a thoughtfully curated physical platform that matches their ambition and innovation. The Mumbai store brings together some of the most exciting homegrown and global brands that consumers have discovered and followed online, all under one roof. More than a retail space, it is a destination designed around discovery, culture, and community. As Broadway's largest store to date, it reflects the brand's vision of redefining retail through immersive experiences and meaningful connections between brands and consumers.

Store Details        

Location: Hill Road, Bandra West, Mumbai        

Size: 40,000 sq. ft. across 4 floors          

Categories: Fashion, Beauty, Wellness, Food & Lifestyle 

Brands: 200+ Curated Homegrown, Digital-First and International Brands