Global premium eyewear retailer Sunglass Hut has further strengthened its retail presence in India with the opening of a new store at Country Side Mall, Amritsar. The launch marks the brand’s third store in the city and underscores its continued expansion strategy aimed at bringing leading international eyewear brands closer to consumers across key markets in India.

The announcement was shared by a company official on LinkedIn, highlighting Sunglass Hut’s commitment to expanding its footprint and enhancing accessibility to premium eyewear offerings for customers across the country.

The new store offers shoppers access to a curated portfolio of some of the world’s most recognised eyewear brands, catering to consumers seeking luxury, fashion-forward, and performance-driven sunglasses. The expansion reflects the growing demand for premium eyewear in emerging retail destinations and reinforces Amritsar’s importance as a key consumer market in northern India.

Sunglass Hut has established itself as one of the world's leading specialty eyewear retailers, offering an extensive range of sunglasses from globally renowned brands including Ray-Ban, Oakley, Prada, Burberry, Dolce & Gabbana, Versace, Gucci, Michael Kors, Emporio Armani, Tiffany & Co., and several other luxury and premium labels. The retailer is part of the EssilorLuxottica Group, one of the world's largest eyewear companies with a presence across more than 150 countries.

In India, Sunglass Hut's growth has accelerated under the management of Reliance Brands Limited, which acquired the franchise rights for the brand and has been actively expanding its retail network across premium malls, high streets, and lifestyle destinations nationwide. The brand recently crossed the milestone of 100 stores in India, reflecting its strong momentum in the country's rapidly evolving premium accessories market.

The Amritsar expansion aligns with broader consumer trends driving demand for premium eyewear, including rising fashion consciousness, increasing disposable incomes, and a growing preference for globally recognised brands. As eyewear continues to evolve from a functional accessory into an important fashion statement, retailers are increasingly investing in experiential retail formats and wider product assortments to cater to evolving customer expectations.

With its latest opening at Country Side Mall, Sunglass Hut continues to strengthen its position as a preferred destination for premium eyewear shoppers while expanding access to international luxury and lifestyle brands across India's growing retail landscape.

Founded in 1971, Sunglass Hut has grown into one of the world's largest specialty sunglasses retailers, operating thousands of stores globally. The brand is recognised for its curated selection of premium eyewear, customer-centric shopping experience, and strong portfolio of fashion, luxury, and performance brands that appeal to a wide range of consumers.