Tanishq has launched ‘Souls in Symphony’, a new campaign for its natural diamonds collection featuring Sushmita Sen, Ananya Panday and Radhika Apte.

Directed by Shoojit Sircar, the campaign explores themes of friendship, camaraderie and self-expression through the interactions between the three actors.

Set in a backstage environment, the film follows moments of conversation, humour and shared experiences as the trio prepares for an event. A diamond necklace passed between the three characters serves as a recurring element in the narrative.

Speaking about the campaign, Pelki Tshering, chief marketing officer, Tanishq, said: “At Tanishq, we have always celebrated the many facets of a woman’s journey and the relationships that shape her along the way. With Souls in Symphony, we wanted to spotlight a contemporary expression of sisterhood that is defined not by convention, but by shared values and mutual admiration. Today’s women are forging meaningful connections that transcend age, background, and life stages, creating spaces where individuality is celebrated and one another’s successes are amplified. This campaign reflects that evolving spirit of camaraderie, brought to life through Ananya, Sushmita, and Radhika, three women who embody authenticity and self-expression in their own distinct ways. We celebrate the idea that when women uplift one another, they shine brighter together.”

Speaking about the campaign, Shoojit Sircar said: “What stood out to me about Tanishq’s vision for Souls in Symphony was its simplicity and honesty. The idea was not to make a statement about relationships, but to observe them as they naturally unfold through shared moments, humor and unspoken understanding. As a filmmaker, I’m always interested in capturing the authenticity of human connections, and the chemistry between Ananya, Sushmita and Radhika made that possible in a very organic way. Through this film, we wanted to bring alive Tanishq’s celebration of sisterhood and modern-day camaraderie in a manner that feels intimate, relatable and true to life.”

The campaign also introduces the Tanishq Natural Diamonds collection, which includes designs created with natural diamonds and gemstones.