Digital-first fashleisure brand Nobero has strengthened its offline retail presence with the launch of three new stores in quick succession, taking its total store count to 10 across India. The latest outlets have opened at Odeon Mall in Hyderabad, Ansa City Centre in Ghaziabad, and Pacific Mall in Jasola, New Delhi.

The expansion marks a significant milestone in Nobero’s omnichannel growth strategy as the brand accelerates its transition from a digital-first player to a stronger offline retail presence. The announcement was shared by the company on LinkedIn, highlighting the positive performance of its existing stores and growing consumer engagement.

According to the brand, the first phase of seven stores has already turned profitable, with several locations setting strong performance benchmarks. Three of these stores are reportedly generating sales exceeding 80 sales per square foot per day (SSPD), significantly ahead of the industry average of approximately 30–35 SSPD.

The company also noted encouraging consumer response across categories, with customers making purchases ranging between ₹15,000 and ₹25,000, reflecting growing acceptance of the brand’s travel-inspired apparel and utility-focused product offerings. Nearly 45 percent of customers visiting the stores are already aware of the Nobero brand, indicating strong brand recall and increasing consumer affinity.

The offline expansion has also enabled the brand to establish a faster feedback loop with consumers, allowing it to gain real-time insights into customer preferences, product performance, and merchandising strategies. This direct interaction is expected to support future product innovation and enhance customer experience.

Founded in 2020, Nobero has emerged as one of India's fastest-growing fashleisure brands, combining elements of fashion, athleisure, and travel-inspired apparel. The brand focuses on comfortable, functional, and versatile clothing designed for modern consumers who prioritize both style and utility. Nobero operates under TMRW House of Brands, the Aditya Birla Group-backed venture focused on scaling digital-first fashion and lifestyle brands. The company has been actively pursuing an omnichannel strategy and previously announced plans to significantly expand its physical retail network across key metro markets in India.

The latest store openings reinforce Nobero’s confidence in brick-and-mortar retail as an important growth driver. By integrating physical stores with its digital ecosystem, the brand aims to create a seamless shopping experience while strengthening customer engagement and accelerating market penetration in India's rapidly evolving casualwear and athleisure segment.

As consumer demand for travel-inspired and comfort-led fashion continues to grow, Nobero’s expanding retail network is expected to play a pivotal role in enhancing brand visibility and supporting its long-term growth ambitions across the country.