Homegrown fashion label Summer by Priyanka Gupta is investing in the next phase of its retail journey with an expanded presence across Mumbai and Gurgaon. Known for its signature florals, fresh colour palettes, and thoughtfully designed occasion wear collections, the brand continues to build on years of organic growth while bringing its distinctive retail experience to more customers across India.

At the heart of the brand is its flagship Apartment Store in Defence Colony, New Delhi, designed to make celebration dressing more personal and immersive. Conceived as a destination for brides, bridesmaids, and families, the space serves as the anchor for new collections, limited-edition edits, and key launches throughout the year, offering an elevated shopping experience that extends beyond traditional retail.

Building on the success of this format, Summer by Priyanka Gupta has expanded its presence to Fort, Kala Ghoda in Mumbai, and is further strengthening its footprint in Gurgaon through its presence at DLF Summit Plaza, bringing the brand’s collections and signature retail experience closer to customers in key markets.

“The success of Summer by Priyanka Gupta has come from understanding one simple thing—women no longer want to choose between comfort and occasion dressing. Every collection is designed with that balance in mind. As we expand across Mumbai and Gurgaon, our focus remains on making the brand more accessible while preserving the design language and experience that our customers associate with Summer,” said Priyanka Gupta, Founder of Summer by Priyanka Gupta.

Known for its signature florals, fresh colour palettes, and refined silhouettes, Summer by Priyanka Gupta has carved a distinct space for itself with collections that bring together comfort, luxury, and an effortless sense of celebration. Designed for women who appreciate ease, confidence, and understated glamour, the label continues to resonate with those seeking pieces that feel modern, feminine, and versatile.

Speaking about the brand’s evolution, Priyanka Gupta added: “A clear identity is one of the most valuable things a brand can have. From the beginning, Summer by Priyanka Gupta has stayed focused on creating occasion wear that feels effortless, feminine, and relevant to the way women celebrate today. As we grow, that clarity remains our greatest strength.”