MAYBELLINE NEW YORK SPOTIFY INDIA MAYBE IT’S MY STAGE NIKHITA GANDHI BEAUTY AND MUSIC CULTURAL IP SELF-EXPRESSION MAKEUP BRAND IMMERSIVE EXPERIENCE BEAUTY COMMUNITY MUSIC LOVERS CREATORS CULTURE CONFIDENCE INDIVIDUALITY AUTHENTIC SELF-EXP NATIONAL
INDIA
By IFAB MEDIA - NEWS BUREAU - June 18, 2026 | 51 3 minutes read
For the first time in India, the world's #1 makeup brand, Maybelline New York, joins forces with Spotify to launch MAYBE IT'S MY STAGE - a cultural takeover where unapologetic makeup meets live music, and the city's next generation steps into the spotlight.
Maybelline New York, the world’s number one makeup brand, partnered with Spotify India to launch a first-of-its-kind cultural IP, MAYBE IT'S MY STAGE - a partnership that marks the coming together of two powerful forms of self-expression, makeup and music, through a uniquely immersive experience. Bringing the experience to life was an exclusive show headlined by acclaimed artist Nikhita Gandhi. As an artist who continuously pushes creative boundaries while staying authentically herself, Nikhita reflects the shared values of confidence, individuality and self-expression championed by Maybelline New York.
Designed at the intersection of makeup and music, the immersive evening brought together makeup enthusiasts, music lovers, creators, and media to celebrate creativity, culture, and self-expression. In a country as diverse as India, music serves as a powerful unifier, making it the perfect backdrop for MAYBE IT'S MY STAGE. Through this collaboration, Maybelline New York reinforces its commitment to creating experiences beyond makeup - bringing people together through shared moments that celebrated individuality, confidence, and authentic self-expression.
As the music took centre stage, guests experienced Maybelline New York's iconic innovations in action. Built for India's dynamic climate and fast-paced lifestyles, the sweatproof Super Stay Lumi Matte Foundation, the Super Stay Matte Ink Liquid Lipstick with up to 1,000-touch resistance, and the Sky High Mascara with limitless length and volume delivered beauty that kept up with every moment. From the first beat to the final encore, the experience showcased makeup that performs as confidently as those wearing it.
At its heart, MAYBE IT'S MY STAGE celebrates the idea that everyone deserves a stage to express who they are. By blending beauty, music, and community into one immersive experience, Maybelline New York continued to champion creativity and cultural connection while highlighting makeup designed to empower every look, every mood, and every moment.
Maybe it’s my stage. Maybe it’s my sound. Maybe it’s Maybelline.
