Ahead of Beautyverse 2026, Amazon India unveiled a landmark spotlight 180-minute activation at Mumbai's iconic Bandra-Worli Sea Link, transforming one of the city's most iconic landmarks into a striking visual celebration of beauty, creativity and culture. Scheduled to illuminate the Sea Link on the evening of 19 June, the large-scale projection marks the official countdown to Beautyverse 2026 taking place on 20th June.

Featuring vibrant visuals inspired by the world of beauty, the projection transforms the Sea Link into an immersive storytelling canvas, prominently showcasing Beautyverse. The activation features a series of larger-than-life visuals including creative elements such as lipsticks and makeup brushes, creating a memorable city-wide moment for commuters, residents and visitors alike. Designed as more than a visual spectacle, the activation reflects Amazon's vision of beauty discovery as a cultural experience rather than simply a retail one. By taking Beautyverse beyond the event venue and into the heart of Mumbai, Amazon aims to create a shared moment that celebrates self-expression, creativity and the evolving beauty landscape in India.

This activation serves as a powerful prelude to Beautyverse 2026, Amazon Beauty's flagship event that will bring together 70 leading beauty brands, more than 600 creators including Parul Gulati, Mrunu Panchal and Sushant Divgikar and renowned celebrities such as Sonakshi Sinha, Ananya Panday, Karisma Kapoor, Sameera Reddy, Jacqueline Fernandez, Maheep Kapoor, Mira Kapoor and Shilpa Shetty. The event will also welcome media, Prime members and beauty enthusiasts, creating a vibrant platform for discovery, inspiration and engagement. Through this landmark projection, Amazon continues to reimagine beauty discovery by creating immersive experiences that connect customers with the latest trends, brands and innovations both online and offline.