Casio Computer Co. Ltd, headquartered in Japan and the parent company of Casio India, launches its flagship G-SHOCK Exclusive Store in Mumbai, Maharashtra. This milestone marks a significant step in the brand’s ongoing efforts to expand its retail footprint across India, strengthening its presence to a total of 12 stores in Maharashtra and 8 stores in Mumbai.

Pic: Takuto Kimura Managing Director Casio India at the launch of G-SHOCK store at Linking Road Mumbai

Strategically located on Linking Road in Santacruz West, one of Mumbai’s most vibrant and prominent high-street retail destinations, the new G-SHOCK Exclusive Store spans an expansive 890 sq. ft. carpet area. Surrounded by leading global and premium lifestyle brands, the high street is known for its bustling consumer footfall and strong appeal among fashion-forward Gen Z and millennial audiences, making it an ideal destination for watch enthusiasts and style-conscious shoppers alike. Designed uniquely for the location, the space features contemporary retail aesthetics inspired by the bold and rugged DNA of G-SHOCK, along with unique mural-based art that adds an artistic and immersive dimension to the customer experience.

The store showcases an extensive range of timepieces, including G-SHOCK’s rugged and iconic collections. This includes the premium MR-G collection, being showcased in India with an expanded lineup, alongside MT-G and the latest limited-edition models, as well as popular series such as the 5000, 5600, 6900, 110, and 2100 lines. In addition to bringing together some of G-SHOCK’s most premium, edgy, and sought-after timepieces under one roof, the store offers the opportunity to discover the true motorsports DNA and fusion of technology and design in the Edifice collection, the neo-retro appeal of the Vintage range, and timeless everyday styles from the Casio collection.

Speaking on the launch, Mr. Takuto Kimura, Managing Director, Casio India, said, “The launch of our flagship G-SHOCK Exclusive Store on Linking Road reflects our continued commitment to strengthening G-SHOCK’s retail presence in India and offering consumers a highly immersive brand experience. Mumbai continues to be one of our most significant markets, driven by a strong culture of fashion, individuality, and premium lifestyle consumption. Through this store, we aim to bring the bold spirit of G-SHOCK closer to consumers while showcasing our latest collections in a dynamic and creatively inspired space.”