Rare Beauty, the highly acclaimed cosmetics brand founded by renowned singer and actress Selena Gomez is thrilled to announce its official launch in India.

The brand’s exceptional range of beauty products will be exclusively available at Sephora stores across the country and online at sephora.nnow.com, starting on June 15.

Rare Beauty has gained international recognition for its commitment to inclusivity, empowering individuals to embrace their unique beauty and celebrate their authentic selves. By partnering with Sephora, a leading global beauty retailer known for its vast selection of premium beauty brands, it aims to bring its transformative products to beauty enthusiasts throughout India.

Salena Gomez's passion for beauty products was born at a young age, from the moment she sat in her first makeup chair. Over the last four years, she channeled that love into the development and launch of Rare Beauty. She wanted to create a beauty brand that goes beyond physical products and helps people celebrate what makes them unique.

Selena openly discusses the “beauty myth” and the unrealistic expectations set by society that are impossible to achieve. She created Rare Beauty to challenge the beauty myth of physical perfection. Rare Beauty is about using makeup as a tool for celebrating what makes people unique and getting to a place of self-love and acceptance.

The products are designed for everyday self-expression, and each product has a unique sensorial story. Since the brand’s inception, Selena has been involved in every step of product development.

“I’m so excited to release beauty products that not only feel great but also celebrate what makes each of us rare,” Selena Gomez, Founder and Creator of Rare Beauty.