Titan Smart has partnered with the Rugby Premier League (RPL) as its official timing partner, extending its presence in India's growing sports ecosystem.

The association aligns with the smartwatch brand's focus on performance, precision and active lifestyles, while giving it visibility across one of the country's emerging sporting properties.

Organised by Rugby India and developed in partnership with GMR Sports, the Rugby Premier League brings together international rugby players and Indian talent on a professional platform aimed at growing the sport's presence in the country. As part of the partnership, Titan Smart will have a prominent presence across the league.

The move also reflects the brand's positioning around health tracking, fitness insights and connected experiences, targeting consumers who use wearable technology to monitor and improve their daily performance.

Speaking on the partnership, Seenivasan Krishnamurthy, business head, smart wearables, Titan Company, said, "Sport fosters a mindset of continuous improvement, where training, recovery and performance tracking are key to achieving personal goals. As consumers increasingly rely on data-driven insights to optimize their everyday performance, these values align closely with the role smartwatches play in their lives. RPL marks an exciting new chapter in India's sporting landscape and we are delighted to partner with it as the Official Timing Partner. This association allows us to engage with a growing community of sports enthusiasts while supporting the evolution of India's sporting culture."

Commenting on the association, Sujoy Ganguly, CMO, GMR Sports, said, “Rugby Premier League is a world-class sporting property built on speed, skill and high performance. Titan Smart’s commitment to innovation, precision and empowering active lifestyles makes it a natural partner for the league. We are confident that this association will further strengthen the league’s appeal among sports enthusiasts and a new generation of fans.”

The partnership comes as brands increasingly look to connect with audiences through sports properties that reflect themes of fitness, performance and technology-led lifestyles. For Titan Smart, the association adds to its efforts to build relevance among consumers seeking health-focused and data-driven wearable experiences.