Italian luxury maison Bvlgari has announced the appointment of acclaimed Bollywood actor Shahid Kapoor as its first-ever Friend of the House for Fragrances in India, marking a significant milestone in the brand's growing presence in one of the world's fastest-growing luxury markets.

The association represents Bvlgari's first fragrance partnership with a male personality in India and reflects the Maison's continued focus on strengthening its connection with discerning Indian consumers through influential cultural icons.

As the new Face of Bvlgari Fragrances in India, Shahid Kapoor will represent a curated selection of the brand's distinguished fragrance portfolio, including the sophisticated Bvlgari Man collection and the exclusive Bvlgari Le Gemme line, renowned for its rare ingredients and gemstone-inspired olfactory creations.

The partnership brings together one of India's most celebrated actors with a globally acclaimed luxury house known for its exceptional craftsmanship, timeless elegance, and innovation across jewellery, watches, accessories, and fragrances. Kapoor's refined style and contemporary appeal align closely with Bvlgari's philosophy of understated luxury and individuality.

Commenting on the association, Shahid Kapoor said, "I've always believed that fragrance is an extension of one's personality. What stood out to me about Bvlgari is how every scent feels distinctive, confident, and memorable in its own way. I am delighted to begin this journey with the Maison."

Bvlgari's fragrance portfolio has earned global recognition for blending Italian artistry with exceptional perfumery expertise. Collections such as Bvlgari Man celebrate masculine sophistication and modern elegance, while Le Gemme pays tribute to the world's most precious gemstones through rare and luxurious fragrance compositions inspired by ancient trade routes and extraordinary natural ingredients.

The appointment of Shahid Kapoor further reinforces Bvlgari's commitment to expanding its luxury fragrance business in India while deepening its engagement with the country's growing community of premium fragrance enthusiasts. The collaboration is expected to enhance the Maison's visibility in the Indian luxury beauty and fragrance market through a series of brand initiatives and campaigns showcasing its iconic fragrance creations.