Lost luggage is one of travel's most persistent anxieties. Samsonite, the world's leading travel brand, is solving it, permanently. Today, Samsonite announces Waypoint, its built-in luggage tracking system that transforms the Samsonite Zipprix FT from a bag into an intelligent travel companion.

Waypoint is not an add-on. It is engineered into the luggage itself, a discreet, integrated tracker embedded within a premium leather personalisation tag. No separate tag. No fumbling with accessories. Just quiet, continuous confidence that your bag is exactly where it should be.

Powered by both Apple's Find My and Google's Find Hub networks, Waypoint™ works seamlessly across iOS and Android, with no additional app required. Through Google's Find Hub, the system also integrates with airline baggage handling systems of major global carriers, giving travellers an unprecedented view of their bag's journey from check-in to carousel.

"For over a century, Samsonite has led the way in redefining what luggage can be," said Anushree Tainwala, Chief Business Officer, Samsonite India. "Waypoint is not a feature. It is a philosophy. The belief that your bag should be as smart as the journey it enables, and that technology, when done right, disappears into design. We have always been at the forefront of travel innovation; Waypoint is the next chapter."

The Waypoint tag features a slide-open cover, a leather embossing patch for personalisation, and a user-replaceable CR2032 battery, balancing intelligence with elegance. Setting it up on iPhone takes under a minute via Apple's Find My; on Android, it connects instantly through Google's Find Hub. Once paired, travellers can track their bag's location in real time, trigger an audible alert, enable Lost Mode, or share location access with a travel companion.

Samsonite's commitment to purposeful innovation runs through every product it makes. From pioneering polycarbonate shells to ergonomic spinner wheels, the brand has consistently translated emerging technology into lasting travel solutions. Waypoint continues that tradition, setting the stage for a connected luggage ecosystem that will expand across future Samsonite lines as Google's Find Hub platform evolves, including planned Ultra-Wideband (UWB) integration within 2026.