Madame, one of India's leading fast fashion brands for women, has announced the launch of its newest store at 1st Floor, Felix Plaza, Gurugram. Marking the brand's fourth store in the city, the launch further strengthens Madame's presence in one of North India's most important fashion and retail markets.

The new store offers shoppers access to Madame's latest trend-led collections across western wear, dresses, tops, denim, occasion wear and seasonal fashion essentials. Designed to deliver a seamless shopping experience, the store reflects the brand's commitment to making contemporary fashion more accessible to consumers across key urban centres.

Over the years, Gurugram has emerged as an important market for Madame, driven by a fashion-conscious consumer base with an increasing appetite for contemporary styles and elevated retail experiences. The launch of the new store underscores the brand's continued investment in strengthening its retail footprint across the NCR region.

Speaking on the launch, Akhil Jain, CEO & MD, Madame, said, “Gurugram has been an important market for Madame, and the response we've received from consumers here over the years has been extremely encouraging. The launch of our fourth store in the city reflects both the strength of the market and our confidence in its continued growth potential. Through this new store at Felix Plaza, we look forward to bringing our latest collections closer to consumers and delivering an elevated shopping experience. As we continue to expand our retail footprint, our focus remains on staying connected with our consumers and offering fashion that is relevant, accessible and trend-forward."

Backed by a strong omnichannel strategy, Madame continues to expand its retail network across India while strengthening its presence in established fashion hubs and emerging consumption centres alike. With a growing footprint spanning exclusive brand outlets and retail touchpoints across the country, the brand remains focused on delivering trend-driven fashion experiences tailored to the evolving preferences of modern Indian women.