JOCKEY INDIA JKY GROOVE ALWAYS IN IT CAMPAIGN ATHLEISURE YOUTH FASHION MEN'S COLLECTION WOMEN'S COLLECTION NIHAL RAJAN CHIEF MARKETING OFFICER TANK TOPS BUILT-IN CUPS SKORTS OVERSIZED GRAPHIC T-SHIRTS CO-ORDS CARGO BOTTOMS MESH JERSEYS OVE NATIONAL
BENGALURU, KARNATAKA, INDIA
By IFAB MEDIA - NEWS BUREAU - July 2, 2026 | 37 2 minutes read
Jockey India has expanded its youth athleisure brand, JKY Groove, with a new collection for men and women. The launch is supported by the brand's 'Always In It' campaign.
The latest range includes tank tops with built-in cups, skorts, oversized graphic T-shirts, co-ords and cargo-inspired bottoms for women. The men's collection features mesh jerseys, oversized polos, graphic ringer T-shirts, co-ords and cargo trousers and shorts.
Nihal Rajan, chief marketing officer, Jockey India, said, "Young consumers today don't separate comfort from style; they expect both, all the time. That's exactly what inspired JKY Groove™. 'Always In It' celebrates a generation that doesn't wait for occasions. They're in the game, in the moment, in the conversation and in the culture. JKY Groove is designed to move with them through it all.
Since launch, we've seen an incredible response from a generation that wants fashion to move as fast as they do. With this new drop, we're bringing fresh silhouettes, bolder styling and more versatility to help them stay comfortable while expressing their individuality. That's what being 'Always In It' is all about."
