Titan Raga has launched a new capsule watch collection, Paris, with Love, accompanied by a campaign featuring its brand ambassador, Alia Bhatt.

Built around the theme 'True Love Begins With Me', the campaign presents the collection as a reflection of self-expression and individuality. The collection takes inspiration from Paris, drawing on elements associated with the River Seine and the Moulin Rouge.

Commenting on the collection, Aparna Ravi, marketing head - Watches at Titan Company, said: "Every collection at Titan Raga begins with an understanding of the woman we are designing for. Today, she is confident in her choices, embraces her individuality and seeks pieces that feel personal. With ‘Paris, with Love,’ we wanted to reinterpret the idea of romance through that lens.

Every detail has been crafted to feel intimate, elegant and enduring, much like the woman who wears it. As Raga continues to evolve, our endeavour is to bring global design inspiration to Indian consumers through watches that are both meaningful and beautifully crafted."

The collection comprises three watches: River's Whisper, Ripples of Desire and Scarlet's Secret. According to the company, the designs feature details such as mother-of-pearl dials, cubic zirconia settings, sapphire crystal glass and stainless steel construction.