IRTH by House of Titan, the premium jewellery brand from Titan Company Limited, has expanded its retail footprint with the launch of a new store at Phoenix Citadel, Indore. The announcement was made through the official LinkedIn page of The Phoenix Mills Ltd., marking another milestone in the brand's strategy to strengthen its presence in India's growing luxury retail market.

Positioned as a destination for contemporary fine jewellery, the new IRTH boutique brings the brand's signature blend of craftsmanship, modern aesthetics and elevated customer experience to one of Madhya Pradesh's fastest-growing retail destinations. The opening also reinforces Phoenix Citadel's position as a preferred destination for premium and luxury brands seeking to engage discerning consumers in central India.

The company described the launch as the beginning of a new chapter, highlighting its commitment to delivering the same promise of excellence while introducing an enhanced luxury shopping experience to customers in Indore.

IRTH is a premium jewellery concept from Titan that caters to consumers seeking sophisticated, design-led jewellery crafted for contemporary lifestyles. The brand combines timeless craftsmanship with modern design sensibilities, offering an exclusive range of fine jewellery that reflects elegance, individuality and everyday luxury. With thoughtfully curated collections, IRTH aims to redefine the fine jewellery shopping experience through personalised service, premium retail environments and innovative designs.

Titan Company Limited, a part of the Tata Group, is one of India's leading lifestyle companies with a diversified portfolio spanning jewellery, watches, eyewear and accessories. Through brands such as Tanishq, Mia, Zoya and IRTH, Titan has played a significant role in shaping India's organised jewellery retail landscape by combining trust, quality and design innovation.

The launch at Phoenix Citadel further highlights the growing importance of organised retail destinations in driving the expansion of premium brands across emerging metropolitan markets. Phoenix Citadel has rapidly established itself as one of Indore's premier shopping and lifestyle destinations, housing an expanding portfolio of national and international fashion, beauty, lifestyle and luxury brands.

With the addition of IRTH, shoppers at Phoenix Citadel can now experience a new destination for premium jewellery that combines luxury, craftsmanship and personalised service under one roof. The opening reflects both Titan's continued investment in premium retail formats and the increasing demand for elevated jewellery experiences among India's aspirational consumers.