The Indian Garage Co. (TIGC), one of India's fastest-growing fast-fashion brands, has strengthened its offline retail presence with the launch of its 20th exclusive brand store at Phoenix Palassio Mall, Lucknow. The new outlet is the brand's fourth store in Lucknow, underlining the city's growing importance in its retail expansion strategy.

The milestone was announced by a senior company official through a LinkedIn post, highlighting Lucknow as one of the brand's most strategic growth markets. The company stated that expanding its presence in the city reflects its confidence in the region's evolving fashion market and its commitment to bringing the TIGC shopping experience closer to consumers.

Describing the achievement as more than just a numerical milestone, the company noted that every new store represents the collective efforts of its teams, partners and stakeholders. It acknowledged the contribution of its workforce, whose dedication and collaborative approach have played a key role in driving the brand's retail expansion.

The company also expressed gratitude to the entire Indian Garage family for helping achieve the 20-store milestone, while reaffirming its long-term vision of expanding its exclusive retail network to 100 stores across India.

Founded in 2012 by Anant Tanted, The Indian Garage Co. has emerged as one of India's leading digital-first fashion brands catering primarily to Gen Z and young millennials. Operating under a House of Brands model, the company offers menswear through The Indian Garage Co. (TIGC), womenswear under FreeHand, and plus-size menswear through Hardsoda. The Bengaluru-based company is backed by TMRW House of Brands and has built a strong presence across major e-commerce marketplaces while steadily expanding its offline retail footprint. The brand is known for its trend-driven collections, offering over 3,000 styles and selling nearly six lakh units every month, supported by a technology-enabled supply chain and fast-fashion business model.

The latest store at Phoenix Palassio, one of Lucknow's premier retail destinations, is expected to further enhance the brand's accessibility in North India while supporting its omnichannel growth strategy. The expansion reflects the company's continued focus on strengthening customer engagement through exclusive retail stores alongside its digital platforms.