Art of Time (Aetas Retail Private Limited), one of India's leading luxury watch retailers, has appointed Ashwin Menon as Chief Marketing Officer (CMO), following a year of significant expansion and strategic milestones across its luxury retail portfolio. In this role, Menon will lead the company's marketing function, driving brand strategy, consumer engagement and growth across Art of Time and CIRCA, the group's bridge-to-luxury retail portfolio.

The appointment comes as Art of Time continues to strengthen its presence in India's fast-growing luxury watch market through strategic retail expansion, including the launch of TimeVallée boutiques in Bengaluru, Chennai and Hyderabad, while broadening the reach of its Art of Time and CIRCA formats. Catering to a growing base of affluent, aspirational and first-time luxury consumers, the company is well positioned to serve evolving demand across diverse price segments and geographies.

With over 12 years of experience across consumer, telecom and automotive sectors, Ashwin brings a strong blend of strategic marketing expertise, brand-building acumen and growth leadership to Art of Time. Throughout his career, he has led marketing transformations, strengthened consumer engagement and driven business growth across leading brands. Before joining Art of Time, he was Head of Marketing at Enrich Beauty, a WestBridge Capital-backed venture. He has also held key leadership positions at Vodafone Idea and Tata Motors, bringing extensive experience in scaling brands and delivering customer-centric growth strategies.

Commenting on the appointment, Gaurav Bhatia and Bharat Kapoor, Founders, Art of Time, said: "Art of Time has successfully built a platform that brings together some of the finest watch maisons in the world while creating an elevated retail experience for our clientele. As we continue to scale the business and strengthen our leadership in India's luxury watch market, investing in leadership capabilities and consumer-centric growth remains a strategic priority for us. We are confident that Ashwin's deep understanding of brand building and growth engines will help us further strengthen our consumer connect and drive the next phase of growth for Art of Time and CIRCA."

Speaking on his appointment, Ashwin Menon, Chief Marketing Officer, Art of Time, said: "Today's luxury consumer is looking beyond the product they value seamless experiences across every touchpoint, meaningful engagement and authentic conversations with brands. At the same time, India's watch industry has witnessed remarkable growth over the last decade, driven not only by aspiration but also by a growing appreciation for watchmaking, engineering and craftsmanship. Art of Time has played a pivotal role in shaping this journey by bringing together some of the world's finest watch maisons. I look forward to building on this momentum by creating differentiated brand experiences, driving meaningful consumer engagement and strengthening Art of Time's brand equity through fresh, consumer-centric marketing initiatives."