Forevermark Diamond Jewellery from De Beers Group has strengthened its presence in East India with the launch of its new store at South City Mall, Kolkata, marking the opening of its 10th store in India and another significant milestone in the brand's retail expansion journey. Inaugurated by filmstar Raima Sen, the store brings Forevermark's signature collection of natural diamond jewellery to one of the country's most culturally vibrant and discerning luxury markets, further reinforcing the brand's growing retail footprint.

Kolkata has long been synonymous with exceptional craftsmanship and an enduring appreciation for fine jewellery. As consumers increasingly seek natural diamonds that combine authenticity with contemporary design, the city continues to emerge as an important luxury market. With its rich cultural heritage and evolving luxury landscape, Kolkata presents a compelling opportunity for Forevermark to establish its presence in eastern India and serve a growing base of discerning consumers.

Known for its exceptional craftsmanship and contemporary elegance, Forevermark Diamond Jewellery offers meticulously crafted natural diamond jewellery designed to celebrate every occasion, from everyday moments to life's most meaningful milestones. Rooted in rarity, authenticity and transparency, every piece is created using some of the world's most beautiful natural diamonds that are rare, responsibly sourced and brought to life through timeless design. The Kolkata boutique reflects the brand's vision of creating elevated retail experiences, offering customers a thoughtfully curated environment where they can discover internationally inspired collections alongside personalised luxury experience.

Speaking about the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said: "The opening of our boutique in Kolkata marks a significant milestone for Forevermark Diamond Jewellery as we expand our retail footprint with our 10th store in India. Kolkata’s deep appreciation for craftsmanship, heritage and timeless elegance makes it a natural home for our brand. We are delighted to bring our meticulously crafted natural diamond jewellery and signature retail experience to South City Mall, and look forward to celebrating our customers’ most meaningful moments with jewellery that is as rare, beautiful and enduring as the memories it represents.”

Speaking at the inauguration, filmstar Raima Sen said: "Kolkata has always celebrated artistry, craftsmanship and timeless elegance, making it a city that truly appreciates beautiful jewellery. Forevermark's commitment to natural diamonds, thoughtful design and exceptional craftsmanship beautifully reflects these values, and I am delighted to inaugurate this store and be part of this special milestone for the brand."