Nykaa has appointed Ankit Jain to lead NYKAA NOW, its quick commerce vertical, as the beauty retailer expands its fulfilment and supply chain operations.

Jain joins the company with more than 20 years of experience in supply chain and operations, having previously worked at Unilever, Flipkart and Instamart (Swiggy). In his new role, he will oversee the expansion of NYKAA NOW across key markets and focus on strengthening the company's fulfilment network through AI-led demand forecasting and logistics.

The appointment comes as Nykaa scales its quick commerce offering, which currently promises delivery of beauty and personal care products within 30 to 60 minutes across 13 cities. The company said it also plans to expand services such as Nykaa Next Day and Nykaa Express as part of its broader fulfilment strategy.

Commenting on the appointment, Anchit Nayar, executive director and CEO, Nykaa Beauty, said: “As beauty commerce evolves, customers increasingly expect both speed and choice without compromise. At Nykaa, we are building a differentiated fulfilment ecosystem powered by technology, AI and deep execution excellence.

Ankit’s experience in scaling complex supply chain and quick commerce operations makes him uniquely positioned to help us strengthen our network, accelerate NYKAA NOW, and deliver exceptional customer experiences at scale. As we look toward the next decade of growth, this investment in leadership capability will be a key enabler of our long-term vision for beauty commerce in India.”

Speaking on his appointment, Ankit Jain said, “Nykaa has built an incredibly strong foundation by combining consumer trust with innovation and technology. I am excited to join the company at a pivotal stage of its growth journey and look forward to building resilient, data-driven operations that enable greater speed, reliability and efficiency across the fulfilment network. Together, we have an opportunity to redefine beauty commerce by making the best beauty brands more accessible to customers across the country.”