Swedish watch brand Daniel Wellington has appointed actor Sharvari as its brand ambassador for its watches portfolio in India.

The announcement was made at a launch event in Mumbai attended by media, influencers and retail partners.

Sharvari will feature in the brand's upcoming campaigns as Daniel Wellington looks to strengthen its presence in the Indian market. The partnership follows the brand's acquisition by Timex Group and is part of its growth plans in the country.

Commenting on the association, Deepak Chhabra, Timex Group, said, "We are delighted to welcome Sharvari to the Daniel Wellington family. India is an increasingly important market for Daniel Wellington, and as we continue to build the brand here, we wanted a brand ambassador who reflects the confidence and individuality of today's consumer. Sharvari brings a refreshing authenticity that aligns naturally with Daniel Wellington's design philosophy. We're excited about building the brand together, not just through campaigns, but by becoming part of everyday style conversations."

Daniel Wellington is known for its Scandinavian-inspired watches featuring minimalist designs and contemporary styling. The brand said the association with Sharvari aligns with its focus on expanding its presence in India.