Apparel Group India has strengthened its premium fashion portfolio with the opening of Ben Sherman’s first standalone store in India at VR Surat, marking the iconic British menswear brand’s official offline retail debut in the country. The announcement was made through Apparel Group India’s official LinkedIn page, which described the launch with the message, “From the streets of Britain to the heart of Surat, British menswear has found its new home.”

The launch represents a significant milestone in Apparel Group India’s strategy to expand globally renowned fashion brands across the Indian market while catering to the country's growing demand for premium international menswear. The Surat store will showcase Ben Sherman’s latest global collections, offering consumers access to the brand’s signature British tailoring, contemporary casualwear, premium outerwear, accessories and its iconic button-down shirts.

Founded in Brighton, England, in 1963, Ben Sherman has long been regarded as one of Britain's most celebrated menswear labels. Established by Arthur Benjamin Sugarman, popularly known as Ben Sherman, the brand became synonymous with the Mod movement of the 1960s and later evolved into a global symbol of British style. Over the decades, Ben Sherman has been embraced by generations of musicians, artists and style enthusiasts, earning recognition for its timeless button-down Oxford shirts, sharp tailoring and contemporary interpretations of classic menswear. Today, the brand's portfolio includes shirts, polos, knitwear, jackets, trousers, suits, footwear and accessories, blending heritage craftsmanship with modern design sensibilities.

The India expansion follows Apparel Group India's licensing partnership with Marquee Brands, the global owner of the Ben Sherman brand. The collaboration aims to establish Ben Sherman as a leading premium menswear destination for Indian consumers seeking authentic British fashion combined with contemporary styling. The Surat store reflects the brand's international retail identity while introducing Indian shoppers to collections inspired by British heritage and modern lifestyles.

The new outlet features Ben Sherman’s globally recognised aesthetic, with an assortment ranging from its iconic button-down shirts and tailored separates to modern outerwear, everyday essentials and premium accessories. Designed to offer an elevated shopping experience, the store combines heritage-inspired retail elements with a contemporary layout that reflects the brand's international positioning.

For Apparel Group India, the launch underscores its continued focus on strengthening its premium fashion portfolio and expanding the presence of internationally acclaimed brands across key Indian markets. The company has indicated that the Surat opening is only the beginning of Ben Sherman’s journey in India, with additional store openings planned across major cities in the coming months as part of its long-term growth strategy.

Ben Sherman’s arrival also reflects the increasing appetite among Indian consumers for heritage-driven global fashion brands that combine authenticity, craftsmanship and contemporary relevance. With its rich legacy and unmistakable British identity, the brand is well-positioned to cater to the evolving preferences of India's modern menswear customer.