G-SHOCK, the legendary watch brand renowned for its uncompromising toughness and relentless innovation, introduces the Bold Camo series, a distinct new collection inspired by the enduring popularity of G-SHOCK's iconic camouflage designs. Reimagining the brand's original camouflage pattern with striking gold accents, the series brings a fresh, fashion-forward interpretation across some of G-SHOCK's most iconic silhouettes while staying true to the brand's signature toughness.

With the GA-2100CM series currently showcasing G-SHOCK's camouflage aesthetic in its contemporary octagonal form, the Bold Camo series joins the lineup as a fashion-driven interpretation, blending utilitarian design cues with striking gold accents across G-SHOCK's iconic silhouettes to offer a distinctive new expression of the brand's celebrated camouflage DNA.

At the forefront of the newly introduced series is the GM-6900CMG-3, which elevates the Bold Camo concept with a premium stainless-steel bezel finished using multiple polishing techniques to accentuate the metal texture. The bezel is further enhanced with gold ion plating and precision laser etching that recreates G-SHOCK's original camouflage pattern, resulting in a refined yet rugged aesthetic.

Complementing the premium model, the collection also includes fan-favourite designs such as the DW-6900CMG-3, DW-6900CF-1, GA-700CMG-3, GA-V01CMG-3A, and GA-700CF-1, extending the signature design language across a wide range of styles and price points. Across the lineup, the bezels and bands feature G-SHOCK's original camouflage pattern with the brand's signature 'G' mark subtly embedded into the design, while gold detailing on the dial creates a striking visual contrast inspired by contemporary street fashion.

Designed for consumers who embrace individuality, the Bold Camo series captures the essence of modern urban style by blending military-inspired camouflage with the unmistakable brilliance of gold. Whether it's the premium metallic finish of the GM-6900CMG-3 or the rugged resin models, each watch delivers a bold balance of style, functionality, and everyday durability.

Remaining true to G-SHOCK's DNA, every watch in the series is built with the brand's renowned shock-resistant construction and 200-metre water resistance, making it suitable for everyday wear without compromise. The watches are equipped with practical functions including a 1/100-second stopwatch, countdown timer and Super Illuminator LED lighting. Select models additionally feature world time across 48 cities, hand shift functionality, multi-function or five daily alarms, flash alerts, bio-based resin components and sapphire crystal, while the GA-V01CMG-3A offers an impressive battery life of approximately 10 years.

With the introduction of the Bold Camo series, G-SHOCK continues to reinterpret one of its most distinctive design signatures, delivering a versatile collection that seamlessly combines standout aesthetics with the brand's renowned durability and performance.