Yardley London has entered India's premium air care market with the launch of Floralis, a new home and car fragrance range under Wipro Consumer Care & Lighting.

The Floralis portfolio includes air freshener sprays and air pockets inspired by Yardley fragrances such as English Lavender and English Rose. The company said the range extends the brand's fragrance portfolio beyond personal care into home and car care.

Manish Vyas, business head - Yardley & Enchanteur (India), said: "Yardley's enduring appeal lies in its ability to blend heritage with a modern sensibility while remaining synonymous with fine fragrances. Consumers today are looking for products that go beyond functionality and enhance their lifestyle through meaningful experiences. Floralis is a natural extension of that journey, reflecting our commitment to bringing sophisticated fragrance experiences into homes and cars. This is how heritage brands continue to evolve, balancing tradition with the needs of a new generation."

The range is available through retail outlets and e-commerce platforms. The company said it plans to expand the portfolio with additional formats, including car perfumes and automatic dispensers.