British retailer Marks & Spencer (M&S) India has further strengthened its retail footprint with the opening of a dedicated M&S Lingerie store at DLF Summit Plaza, Gurugram, reinforcing the brand's commitment to offering premium innerwear and intimate apparel shopping experiences to Indian consumers. The development was announced on the company's official LinkedIn page.

Located in one of Gurugram's prominent retail destinations, the newly launched store offers a comprehensive range of lingerie, everyday essentials, sleepwear and expert bra-fitting services, providing customers with a personalised and seamless shopping experience. The store has been designed to cater to evolving consumer preferences, combining comfort, quality and style under one roof.

Announcing the launch, M&S stated that the new outlet has been created to make lingerie shopping effortless while helping customers discover the perfect fit through expert guidance.

The opening reflects M&S India's continued focus on expanding its specialty retail formats and enhancing customer engagement through curated store experiences. With growing demand for premium lingerie and lifestyle products in metropolitan markets, Gurugram remains a strategic location for the brand's retail expansion.

Marks & Spencer is one of the United Kingdom's most recognised multinational retailers, known globally for its high-quality clothing, lingerie, beauty, home products and food offerings. Founded in 1884, the company has built a strong reputation for combining timeless design with quality craftsmanship, innovation and responsible sourcing. Its lingerie category, in particular, enjoys global recognition for its fit expertise, comfort and extensive product range.

In India, M&S operates through a joint venture with Reliance Retail Ventures Limited, enabling the British retailer to expand its presence across key metropolitan cities through an omnichannel strategy encompassing physical stores and digital platforms. The brand continues to strengthen its position in the premium apparel segment by offering contemporary fashion, everyday essentials and internationally recognised product quality tailored to Indian consumers.

The launch of the dedicated lingerie store at DLF Summit Plaza underscores M&S India's strategy of bringing specialised retail concepts closer to consumers while elevating the in-store shopping experience through personalised service, premium product assortments and expert fitting assistance. As demand for premium lifestyle and intimate wear continues to grow, the new store is expected to further enhance the brand's presence in the Delhi-NCR market and support its long-term growth ambitions in India.