Homegrown fashion brand Banana Club has expanded its retail presence with the opening of its 21st store in India, marking its entry into Rohini, Delhi. The milestone was announced by Prashant Lalwani, Co-Founder, Banana Club, through a post on LinkedIn.

The new Rohini outlet marks Banana Club's first store in the locality and adds to the brand's growing network of physical retail stores across India. The expansion reflects the brand's continued focus on strengthening its offline presence and taking its fashion offering closer to consumers across key markets.

Founded with the aim of building a homegrown fashion brand offering contemporary styles at accessible prices, Banana Club describes itself as a premium clothing brand made in India for Indian consumers. The brand focuses primarily on men's fashion and offers a broad portfolio spanning shirts, T-shirts, trousers, jeans, chinos, linen wear, co-ord sets, ethnic wear, winterwear, footwear and accessories. Its collections combine current fashion trends with the brand's own design approach. 

Banana Club also highlights its in-house manufacturing capabilities, with the brand overseeing processes from sourcing through stitching as part of its approach to maintaining product quality and accessible pricing.

Reflecting on the latest milestone, Lalwani described the opening of the Rohini store as a special moment in the brand's journey, noting that Banana Club has now grown from its first outlet to a network of 21 stores. He credited the company's teams, partners, vendors and customers for contributing to the brand's expansion.

The Co-Founder also outlined the company's ambitious next phase of retail growth, stating that Banana Club is targeting 50 stores by the end of 2026.

The expansion comes as Banana Club continues to build its omnichannel presence, with its online platform offering an extensive range of men's apparel and accessories alongside its growing network of physical stores. The brand's current product portfolio includes shirts, bottomwear, T-shirts, co-ord sets, winterwear, ethnicwear, footwear and accessories.

With the opening of its 21st outlet in Rohini, Banana Club is strengthening its presence in the Delhi market while continuing its broader retail expansion across India. The company is now looking to build on the momentum of its 21-store network as it works towards its target of 50 stores by the end of the year.