Menswear brand Snitch has partnered with travel platform Escape Plan to enter the travel accessories category with a new luggage and travel line.

The collection includes hard-shell carry-ons and check-in luggage, laptop trolleys, backpacks and other travel accessories. The products feature polycarbonate shells, 360-degree spinner wheels, TSA-approved locks and designed interiors.

The range is available through Snitch's online and retail stores, as well as Escape Plan's distribution network.

The partnership is being supported by a digital campaign positioning travel accessories as an extension of personal style. The campaign was conceptualised by Escape Plan's in-house creative team, led by Hari Kumar and Saheli Saha, and directed and produced by Capsule agency.

Escape Plan is handling product development, sourcing, manufacturing and distribution for the collection.

Abhinav Pathak, co-founder and CEO, Escape Plan, said: “Today's consumers expect the brands they love to be part of every aspect of their lifestyle, including travel. As more lifestyle brands like Snitch look to expand into adjacent categories, they need a partner that understands both the travel ecosystem and the complexities of building products at scale.

Escape Plan was built to bridge that gap. Our partnership with Snitch reflects our vision of becoming India's preferred platform for brands looking to build and grow meaningful travel businesses”

Snitch currently operates more than 115 retail stores across India and reported an 80% year-on-year increase in revenue to Rs 900 crore in FY26.

The campaign was conceptualised by the in-house creative team led by Hari Kumar, Pruthvi Bharadwaj and Saheli Saha and directed and produced by Capsule agency.