Madden NYC, the accessible fashion brand from Steve Madden, will make its India debut on 11^th August 2026, launching with a women's footwear collection available online and at select retailers across the country. Inspired by the energy of New York City, the brand offers fashion-forward footwear for shoppers who embrace personal style on their own terms.

Designed for consumers who express their personal style with confidence, Madden NYC celebrates individuality through fashion-forward, easy-to-wear styles for every mood, moment and occasion.

The debut collection includes everything from everyday sneakers and effortless slides to statement heels and elevated essentials. Featuring metallic finishes, woven textures, denim details, animal prints and playful pops of color, Madden NYC delivers fashion-forward style at an accessible price point of ₹5,000-₹7,000.

"The Indian fashion consumer is increasingly looking for brands that combine global relevance with accessible style. Madden NYC fills an exciting whitespace in the market with its fashion-forward aesthetic, strong value proposition and broad appeal. We are confident the brand will resonate with a new generation of consumers and establish a strong presence across both digital and physical retail in India," Sumeet Yadav, Head - Reliance Brands Limited.

"India has become one of the most exciting fashion markets in the world, and we're thrilled to introduce Madden NYC to consumers looking for accessible, trend-driven style," says Ian Funk, President of International at Steve Madden. "We're excited to partner with Reliance to bring a brand inspired by the energy of New York City to a new generation of consumers. This launch marks an important milestone in our continued international growth, and we look forward to building the brand together."

Madden NYC launches digital-first via https://stevemadden.in/sections/madden-nyc, with the collection also available at select retail destinations across Bengaluru, Hyderabad, Mumbai, New Delhi, Ahmedabad, Pune, Kolkata and other cities. The launch builds on Steve Madden's growing retail footprint in India with 35 current exclusive stores across 16 cities, bringing the brand's trend-driven aesthetic to more consumers than ever.

This debut marks the first phase of Madden NYC in India, with new product drops, additional categories and consumer activations to follow later this year.