Swiss Beauty has expanded its retail presence in South Delhi with the launch of a new store at Pacific Outlet Mall, Jasola. The development was announced by the mall management through its official LinkedIn page, welcoming the beauty and cosmetics brand to the outlet destination.

The new addition brings Swiss Beauty’s portfolio of cosmetics and beauty essentials to shoppers at Pacific Outlet Mall, further strengthening the mall’s beauty and personal-care offering.

Founded in 2013 by Amit Goyal and Mohit Goyal, Swiss Beauty has grown into an Indian beauty and cosmetics brand focused on combining international cosmetic standards with products developed around the needs of Indian consumers. The brand offers a broad portfolio spanning makeup and skincare, with products designed to cater to diverse Indian skin tones and beauty preferences.

Swiss Beauty says its product development approach focuses on innovation, quality, affordability and diversity. Its portfolio includes colour cosmetics and beauty essentials, while the company is also looking to expand into categories such as body care and grooming tools.

The brand states that its products are manufactured using ingredients and technologies sourced internationally, including from Japan, Taiwan, Italy and Germany, and that its products are registered with the Central Drugs Standard Control Organization (CDSCO).

The launch at Pacific Outlet Mall, Jasola, adds Swiss Beauty to the mall's existing beauty and personal-care retail mix. Pacific Outlet Mall is located on Mathura Road, South Delhi, adjacent to Jasola Apollo Metro Station, and houses more than 100 brands across fashion, beauty, lifestyle and other categories. Swiss Beauty is currently listed among the mall's personal-care brands.

With the new retail location, Swiss Beauty gains another physical touchpoint in the Delhi-NCR market, while shoppers at Pacific Outlet Mall get access to the brand's range of makeup and beauty products in an offline retail environment.

The addition reflects the continuing expansion of India's beauty retail landscape, as homegrown cosmetics brands increasingly combine digital reach with physical retail to engage consumers across markets.