Indian menswear brand SNITCH is set to expand its retail presence to Kolkata, opening its first-ever store in the city on August 15, 2026, at the Park Street/Russel Street area.

The announcement was shared on LinkedIn by Siddharth Dungarwal, Founder, SNITCH, who noted that Kolkata customers had been asking for the brand's arrival in the city for some time. He described the launch as a significant milestone for the brand, particularly given Kolkata's distinctive cultural identity and strong sense of style.

Founded by Siddharth Dungarwal, SNITCH has emerged as a rapidly growing Indian menswear brand focused on contemporary, trend-led fashion. The brand offers a broad portfolio spanning shirts, trousers, denim, jackets, co-ordinated sets, casualwear, accessories and other wardrobe essentials for the modern consumer.

SNITCH operates on a direct-to-consumer (D2C) model, combining its digital platforms with an expanding network of physical stores across India. The brand says its retail expansion is aimed at bringing customers closer to its collections through dedicated stores where they can experience the products in person.

The company's growth has been closely associated with its founder Siddharth Dungarwal, whose experience in apparel manufacturing, production and retail helped shape SNITCH's business model. The brand was established in 2019 and subsequently transitioned into a D2C-led fashion business, building a strong presence among younger, trend-conscious consumers.

SNITCH has also pursued an aggressive offline expansion strategy. Its rapid store rollout has helped the brand strengthen its omnichannel presence across major Indian cities, complementing its digital-first origins with high-street and mall-based retail formats.

The Kolkata launch marks another step in this nationwide expansion. For the brand, entering the city is not simply about adding another retail location but about connecting with a new consumer community known for its distinctive cultural and fashion sensibility.

The new store is scheduled to open on August 15, 2026, giving Kolkata customers their first opportunity to experience the SNITCH retail format locally. Dungarwal has invited the city's consumers to be part of the opening, describing Kolkata as a particularly meaningful addition to the brand's journey.

SNITCH's Kolkata entry comes as India's men's fashion market continues to evolve, with younger consumers increasingly seeking trend-driven, accessible and digitally connected fashion brands. The brand's combination of fast-moving fashion, D2C distribution and rapidly expanding physical retail positions it to further strengthen its presence in India's key urban markets.