Global fashion label Off-White has opened its latest retail destination at DLF Promenade, New Delhi, marking another step in the brand's retail presence in India. The announcement was made by DLF Promenade through its official LinkedIn page.

Positioned as more than a conventional retail space, the new store brings together fashion, art and culture, reflecting the creative philosophy associated with Off-White and its founder, the late designer Virgil Abloh. The brand's arrival adds another international fashion name to DLF Promenade's portfolio, further strengthening the mall's positioning as a destination for premium and contemporary fashion.

Founded by Virgil Abloh in 2013, Off-White was conceived as a multi-platform creative project that brought together fashion, streetwear, luxury, art, music and architecture. The brand describes its creative approach as exploring the space between traditional categories, with seasonal men's and women's collections alongside objects, furniture and publications. Its design studio is based in Milan, combining Italian craftsmanship with a global design perspective.

Abloh's approach played a significant role in establishing Off-White as a culturally influential fashion label. His work was characterised by an ability to bring elements of youth culture, streetwear and contemporary art into the luxury fashion conversation. He also served as Men's Artistic Director at Louis Vuitton from 2018 until his death in 2021.

The new New Delhi store allows Off-White to bring this distinctive design language to consumers in the capital. Its presence at DLF Promenade also places the brand within one of the city's established premium fashion retail destinations.

Located on Nelson Mandela Road in Vasant Kunj, DLF Promenade describes itself as a destination for trend-conscious and discerning consumers across Delhi and the NCR. The mall spans approximately 4.6 lakh square feet and houses a portfolio of fashion, lifestyle, dining and entertainment offerings.

The opening reflects the continuing evolution of India's luxury and premium fashion retail landscape, where international labels are increasingly establishing dedicated physical spaces to engage directly with consumers.

With Off-White's distinctive blend of fashion, art and cultural expression now available at DLF Promenade, the new store adds a contemporary global dimension to the mall's fashion offering and gives Delhi consumers a dedicated destination to experience the brand.