: KORA by Nilesh Mitesh has strengthened its retail presence in Ahmedabad with the opening of a new flagship store at Sindhu Bhavan, creating a larger destination that brings together Indian heritage, contemporary design, craftsmanship and luxury.

The announcement was shared by the company through its official LinkedIn platform, where the brand described the new Sindhu Bhavan destination as more than a conventional retail outlet, positioning it as an experiential space designed around the modern Indian wardrobe and the occasions that define contemporary celebrations.

Located in one of Ahmedabad’s prominent lifestyle and retail corridors, the new flagship showcases KORA’s range of traditional and contemporary Indian menswear, with offerings spanning wedding ensembles, ethnic wear and occasion dressing. The store has been conceived to provide customers with a more immersive luxury retail experience, combining curated collections with considered interiors and an environment that reflects the brand’s design philosophy.

Founded by designer duo Nilesh and Mitesh, KORA by Nilesh Mitesh was established as a brand focused on bringing together traditional Indian craftsmanship and contemporary menswear. The designers began their journey in 2009 with the vision of making traditional fashion more accessible while maintaining the craftsmanship and sophistication associated with luxury design. KORA was subsequently launched in 2011.

The brand specialises in men's celebration and traditional wear, including sherwanis, kurtas, suits and other occasion-led ensembles. Its design language combines traditional workmanship with contemporary silhouettes, clean cuts, embroidery and surface ornamentation. The brand also highlights techniques such as resham, zari and hand detailing in its production, with a focus on craftsmanship and finishing.

KORA's broader retail journey has seen the brand establish a presence across several Indian cities as well as internationally. According to the company's current profile, KORA has grown to more than 25 store locations across India and international markets including the UAE and UK. Its recent expansion has included new destinations in cities such as Vadodara and New Delhi, reflecting its continued focus on strengthening its physical retail network.

The new Ahmedabad flagship represents another step in that expansion. The company has stated that the Sindhu Bhavan store is its grandest KORA destination yet, bringing together craftsmanship, culture, thoughtful design, curated collections and ambience to create a retail experience that extends beyond the traditional store format. The new location also replaces the brand's earlier Ahmedabad presence on SG Highway.

The move comes as Ahmedabad continues to develop as an important market for premium fashion, occasion wear and lifestyle retail. For KORA, the new flagship provides an opportunity to deepen its engagement with customers in the city while presenting its interpretation of contemporary Indian menswear within a more expansive luxury retail environment.

With the Sindhu Bhavan flagship, KORA by Nilesh Mitesh continues its strategy of creating retail destinations that combine Indian craftsmanship, modern design and personalised celebration wear, while expanding the brand's footprint across key markets in India.