Philips India has appointed actor Yash as brand ambassador for its men's grooming portfolio and launched the 'Trimmers Ka Baap' campaign featuring the actor.

The company has also partnered with Toxic: A Fairy Tale for Grown-ups as its Official Grooming Partner. The film is scheduled for worldwide release on August 26, 2026.

The partnership follows social media conversations earlier this year after fans spotted Yash using a Philips trimmer in a behind-the-scenes video.

The campaign features Yash and promotes Philips' All-in-One Trimmer with BeardSense Technology. According to the company, the technology scans beard density 125 times a second and adjusts power based on hair density.

Speaking about the association, Rocking Star Yash said: "I've trusted Philips with my grooming for years, long before this partnership was even a conversation. So, this felt like the next step with a brand I already believe in. Grooming is part of everyday life and having products that deliver consistency and performance- matters to me, and that's what I value about Philips."

Commenting on the collaboration, Smit Shukla, Zone Business Leader- Personal Health, Philips Indian Subcontinent, said: "The best partnerships are often the most authentic ones. When fans organically discovered Yash using a Philips trimmer, it reinforced the trust consumers have placed in Philips over the years.

As one of India's most loved style icons, Yash perfectly embodies confidence, individuality and excellence in grooming. Through our 'Trimmers Ka Baap' campaign and our partnership with Toxic, we're excited to showcase how Philips' innovation, led by our BeardSense Technology, helps consumers achieve professional-grade grooming at home."