Apparel Group India has strengthened its presence in India’s premium beauty market with the launch of a new Dolce&Gabbana Beauty space at DLF Mall of India, Noida. The development, announced by Apparel Group India on its official LinkedIn page, marks an important milestone for the Italian beauty brand’s expansion in the Indian market.

The new beauty space is Dolce&Gabbana Beauty’s first three-axis counter in India and its largest in Delhi, offering consumers an immersive environment dedicated to the brand’s makeup and fragrance portfolio. The approximately 45-square-metre space is located on the ground floor of DLF Mall of India and has been designed around the brand’s distinctive Italian aesthetic, with black-and-gold furnishings and warm lighting creating an elevated retail environment.

The launch also represents Dolce&Gabbana Beauty’s first physical retail presence in the Delhi-NCR market, bringing its beauty proposition closer to consumers in one of India’s key luxury and premium retail catchments.

The new space showcases Dolce&Gabbana Beauty’s makeup collections across complexion, eye and lip categories. Key products include My LipStylo, a hydrating lipstick range available in matte, satin and sheer finishes; Everlast Foundation, designed to deliver long-lasting, luminous coverage; and the Ever Icon Eye Palette, offering a selection of shades for creating different eye looks.

The fragrance offering includes the brand’s established The One and Light Blue franchises, alongside the exclusive Velvet Collection, which draws inspiration from Italian memories and translates them into sophisticated fragrance compositions.

The opening further reflects Apparel Group India’s strategy of expanding its portfolio of international fashion, beauty and lifestyle brands in the country.

Globally, Dubai-headquartered Apparel Group operates more than 2,500 stores representing over 85 international brands across markets including the GCC, India, South Africa, Singapore, Indonesia, Thailand, Malaysia and Egypt.

The choice of DLF Mall of India provides Dolce&Gabbana Beauty with a prominent retail platform in the Delhi-NCR market. The mall is positioned by DLF as a major premium retail destination, with more than 400 brands alongside entertainment and dining offerings.

With the new beauty space, Apparel Group India and Dolce&Gabbana Beauty are looking to strengthen consumer engagement with the Italian house’s distinctive world of makeup and fragrance while responding to the growing demand for premium international beauty experiences in India.