LA PINK MYNTRA M-NOW QUICK COMMERCE BEAUTY AND PERSONAL CARE SKINCARE BODY CARE FRAGRANCES OMNICHANNEL DIGITAL EXPANSION REVENUE GROWTH 30% REVENUE CONTRIBUTION CONSUMER CONVENIENCE INSTANT ACCESS FESTIVE DEMAND NITIN JAIN BEAUTY RETAIL E NATIONAL
INDIA
By IFAB MEDIA - NEWS BUREAU - August 18, 2026 | 128 2 minutes read
Indian beauty and personal care brand La Pink has launched its portfolio on Myntra's rapid-delivery platform M-Now across India.
The brand expects quick commerce to contribute around 30% of its overall revenue as it expands across digital and omnichannel channels. La Pink's portfolio includes skincare, body care and fragrances.
Nitin Jain, Founder & Director, La Pink, said: “Quick commerce is becoming an increasingly important channel for beauty and personal care, driven by consumers’ growing preference for convenience and instant access.
Our launch on Myntra’s M-Now comes at an opportune time, with the festive month bringing increased consumer demand. We expect quick commerce to contribute around 30% of our revenue as we continue to expand our digital footprint.”
