Wipro Consumer Care & Lighting has acquired a 60% stake in skincare brand Dermatouch at an enterprise value of Rs 387.5 crore, marking its entry into India's premium skincare segment.

The company said the remaining 40% stake will be acquired over the next three years. Dermatouch co-founders Anish Nagpal and Amit Purswani, along with the existing management team, will continue to run the business during this period.

Founded by Nagpal and Purswani, Dermatouch sells skincare products across categories including pigmentation, acne, brightening and sun protection. Its portfolio includes face washes, soaps, serums, creams, moisturisers and sunscreens, and is sold through its direct-to-consumer platform, online marketplaces and offline retail.

The brand reported revenue of Rs 131 crore in FY26, a 114% increase over FY25. According to Wipro, Dermatouch's monthly sales have grown from around 60,000 products two years ago to more than 60,000 products a day currently.

The acquisition is Wipro Consumer Care's 18th globally and its third strategic acquisition in the past month. It also marks the company's first acquisition of a digital-first brand.

Commenting on the acquisition, Kumar Chander, CEO, Wipro Consumer Care & Lighting and MD, Wipro Enterprises, said, "Dermatouch represents an exciting opportunity for us as our first foray into digital brands. We have been clear that we would only look at Digital brands that have the potential to expand offline, which Dermatouch has already proven. The brand has earned significant consumer trust in a short span of time, and we see considerable potential to scale it further by combining its innovation-led approach with Wipro’s capabilities. We welcome Anish and Amit to the Wipro family and look forward to the next phase of growth together."

"Partnering with Wipro marks a monumental milestone in Dermatouch’s journey. Since inception, our mission has been to build a trusted, science-backed and efficacy-led skincare brand focused on addressing real consumer concerns. Wipro’s legacy of trust, consumer-first philosophy and decades of experience in building and scaling successful brands across global markets makes it an ideal partner for our next phase of growth. Its extensive distribution network, and deep research capabilities will enable us to take Dermatouch to newer heights, and make it a truly global brand”, said Anish Nagpal and Amit Purswani, co-founders, DERMATOUCH.

"Dermatouch aligns perfectly with our strategy to capture high-growth segments in personal care. The brand has cultivated customer loyalty through its science-backed portfolio and deep understanding of evolving consumer needs. By combining Dermatouch's strengths with Wipro Consumer Care's capabilities in R&D, distribution and innovation, we believe there is extensive scope to accelerate growth in India's fast-growing premium skincare market.” said Sumit Keshan, Head of M&A, India and Managing Partner, Wipro Consumer Ventures at Wipro Consumer Care & Lighting.