Apparel Group India has further strengthened its retail footprint with the opening of a new Crocs store at Mall of Dehradun, marking the 31st store under its partnership with Crocs in India.

The latest opening underscores the continued momentum behind the partnership and reflects Apparel Group’s strategy of expanding the presence of globally recognised fashion and lifestyle brands across key Indian markets.

The development was announced by Apparel Group India through its LinkedIn platform, where the company highlighted the new store as another milestone in its ongoing collaboration with Crocs.

The new Crocs outlet at Mall of Dehradun brings the brand’s distinctive footwear proposition closer to consumers in the city, offering customers access to its portfolio in a dedicated retail environment. The opening also adds to the growing presence of international footwear and lifestyle brands within Dehradun’s organised retail landscape.

For Apparel Group, reaching the 31-store milestone with Crocs represents another step in its retail expansion journey. The company had recently marked its 30th Crocs store with the opening at Ambience Mall, Vasant Kunj, highlighting the pace at which the partnership has been expanding its retail network.

The continued expansion comes as Apparel Group India strengthens its presence across major cities and emerging retail destinations. According to the company, Apparel Group India operates 300+ stores across 50 cities, with a portfolio spanning fashion, footwear, beauty, lifestyle and food & beverage brands. Its India portfolio includes Crocs alongside brands such as Victoria’s Secret, Charles & Keith, ALDO, Bath & Body Works, Cotton On and others.

The new Dehradun store further reflects the company’s approach of taking international brands beyond the largest metropolitan markets and into high-potential retail destinations across India.

With the opening of the 31st Crocs store, Apparel Group and Crocs continue to build on their partnership, with a shared focus on increasing accessibility, strengthening retail presence and delivering world-class brand experiences to consumers across the country.