Beverly Hills Polo Club (BHPC) has unveiled its first redesigned premium boutique in Jalandhar, Punjab, marking a significant step in the lifestyle brand’s evolving retail journey in India. The announcement was shared on LinkedIn by a company official, highlighting the new store as the beginning of a more premium, contemporary and immersive expression of the brand in the Indian market.

The newly redesigned boutique reflects Beverly Hills Polo Club’s vision for its next phase in India, combining its signature California lifestyle aesthetic with a more elevated retail environment aimed at a new generation of Indian consumers. The brand said the Jalandhar opening represents more than a new retail outlet, signalling a renewed approach to how BHPC presents its fashion and lifestyle proposition to consumers.

The launch also highlights the brand’s ongoing collaboration with RJ Corp, which is playing a key role in the expansion of Beverly Hills Polo Club’s exclusive brand outlet network in India. In May 2026, BHPC announced a shift towards a franchise-operated model in India and partnered with RJ Corp to accelerate the rollout of exclusive brand outlets, alongside a broader multi-channel strategy.

Founded in 1982, Beverly Hills Polo Club draws inspiration from the glamour and lifestyle of Beverly Hills, California, combined with the heritage and sporting spirit of polo. Its iconic Horse & Rider logo has become central to the brand identity, which blends relaxed California-inspired style with an aspirational lifestyle proposition. The brand has expanded globally across fashion, fragrances, personal care, accessories, luggage and home textiles, with its products available across numerous international markets.

The Jalandhar boutique is designed to bring this identity to life through a more contemporary and immersive retail environment. The refreshed format is aimed at consumers seeking premium fashion and lifestyle products while remaining connected to the relaxed, confident and aspirational character associated with the Beverly Hills Polo Club brand.

Commenting on the milestone, the company official expressed gratitude to Eli Haddad, Founder, and Ajay Bindroo, Managing Partner, for their vision, trust and continued belief in the brand’s India journey. The post also acknowledged the contribution of the RJ Corp team, including Himanshu and Lalit, and the wider teams involved in bringing the new retail vision to life.

The company described Jalandhar as only the beginning of its next phase, signalling further expansion and investment in the Indian market. The development comes at a time when BHPC is looking to strengthen its retail presence through exclusive stores while expanding its reach through department stores, shop-in-shop formats and other channels.

RJ Corp, which has been expanding its presence across international consumer brands and operates a dedicated retail business, is partnering with BHPC to drive the brand’s exclusive retail expansion in India.

With the redesigned Jalandhar boutique, Beverly Hills Polo Club is positioning its next India chapter around a stronger premium proposition, contemporary store experiences and a deeper connection with India’s evolving fashion and lifestyle consumer.