Indian ethnic and contemporary womenswear brand Peachmode has expanded its retail footprint in Telangana with the opening of a new store at Aparna Neo Mall, Nallagandla, marking another milestone in the brand's ongoing offline expansion.

The new store brings Peachmode's portfolio closer to customers in one of Hyderabad's emerging retail destinations, offering shoppers an opportunity to explore the brand's collections in a physical retail environment. Aparna Neo Mall describes itself as a curated retail, dining and entertainment destination in the Nallagandla region, with more than 80 stores.

The store opening was announced by a Peachmode company official on LinkedIn, who described the launch as an important step in the brand's journey of bringing its style, quality and shopping experience closer to customers. The announcement also acknowledged the contribution of the brand's team, partners and customers in supporting its retail growth.

Founded in 2014 by Anupam Tulsyan and Aradhya Tulsyan, Peachmode began as an e-commerce platform specialising in modern ethnic womenswear and accessories. The brand has since developed into an omnichannel fashion business with a growing network of physical stores across India.

Peachmode's current proposition focuses on Indian ethnic and contemporary fashion for women, with its portfolio spanning sarees, salwar suits, kurtis, dresses, co-ords, tops and tunics, bridal and festive wear, as well as other occasion-led categories. The brand says its collections are designed for the modern Indian woman, combining traditional craftsmanship with contemporary silhouettes.

The brand's retail expansion has accelerated across multiple markets. According to Peachmode's official store locator, the company now has 50+ stores across India, with locations across Maharashtra, Karnataka, Telangana, Uttar Pradesh, Delhi, Gujarat, Madhya Pradesh and several other states.

In Telangana, Peachmode's store network now includes multiple Hyderabad locations, with the new Aparna Neo Mall store adding to its presence in the city. The company's official store locator lists the Aparna Neo Mall outlet at First Floor, Unit 14A, Nallagandla Road, HUDA Layout, Gopanpalle, Nallagandla.

The new outlet also reinforces Peachmode's strategy of complementing its digital business with an expanding physical retail network. The brand's offline stores allow customers to experience its collections directly while providing a more immersive shopping journey alongside its online platform.

Peachmode positions itself around the idea of making contemporary Indian fashion accessible while maintaining a focus on quality, fit and value. Its current brand philosophy highlights in-house production for its ready-to-wear salwar suits, curated sourcing for sarees and dress materials, and pricing designed to offer premium quality without unnecessary mark-ups.

The Nallagandla launch comes as Peachmode continues to strengthen its presence in major shopping destinations and expand beyond its original digital-first identity. With its growing network of mall and high-street stores, the brand is seeking to make its range of ethnic and contemporary womenswear more accessible to consumers across India's key markets.

The opening of the Aparna Neo Mall store therefore marks another step in Peachmode's broader retail journey, as the brand continues to combine its digital heritage with a rapidly expanding brick-and-mortar presence across the country.