Smytten, India’s technology-enabled product discovery and trial platform, has strengthened its offline retail presence with the opening of a new store at Mohali Walk, Mohali, Punjab. The development was announced on LinkedIn by the company’s leasing partner, marking another step in Smytten’s growing retail expansion across India.

The new store further extends Smytten’s strategy of taking its trial-first product discovery proposition beyond the digital environment and into physical retail. The brand’s offline stores are designed to give consumers an opportunity to explore products, experience them firsthand and make more informed purchase decisions.

Founded in 2015, Smytten has built its proposition around the idea of “Try Before You Buy”, enabling consumers to discover products through trial packs before committing to full-size purchases. The platform has expanded across beauty, personal care, wellness, fragrances, food and beverages and other lifestyle categories, working with a large portfolio of Indian and international brands. Smytten describes itself as India’s largest product trial and discovery platform.

The company has increasingly complemented its digital platform with an expanding network of experiential stores. Its World of MINIS retail format focuses on product discovery and sampling, allowing shoppers to physically explore products before making purchasing decisions. Recent Smytten stores have featured products across beauty, grooming, personal care, wellness and lifestyle categories, supported by curated selections and interactive brand experiences.

The Mohali Walk opening is therefore significant as Smytten continues to strengthen its omnichannel retail strategy, bringing its product-discovery model closer to consumers in emerging and high-potential markets.

Smytten's offline retail journey began with its experiential store format, created to bridge the gap between digital product discovery and physical consumer experiences. The company has subsequently expanded its physical presence across multiple cities, while continuing to build its digital ecosystem around sampling, discovery and consumer insights.

The company's broader proposition is built around helping consumers discover products with greater confidence. Its platform currently spans more than 250 lifestyle categories and features products from a wide range of global and homegrown brands. Smytten says its ecosystem has served more than 25 million users, partnered with over 1,500 brands and facilitated more than 100 million product trials.

With the opening at Mohali Walk, Smytten continues to build on its vision of making product discovery more experiential, accessible and consumer-led. The new location adds another physical touchpoint to the brand's expanding retail network while reinforcing its positioning at the intersection of technology, product trials, experiential retail and omnichannel consumer engagement.