Reliance Beauty has marked a series of retail expansion milestones with the opening of a new KIKO Milano store in Kochi and a new Tira store in Hyderabad, taking KIKO Milano’s India footprint to eight exclusive brand outlets and Tira’s network to 30 stores.

The developments were announced on LinkedIn by Nirant Khedkar, Consulting Business Head – Reliance Beauty, who highlighted the latest openings as significant milestones for the company’s growing beauty retail portfolio.

The new KIKO Milano store at Centre Square Mall, Kochi, is the brand’s second outlet in the city, following its existing presence at Forum Mall. The opening takes KIKO Milano’s exclusive brand outlet network in India to eight stores.

Founded in Milan in 1997, KIKO Milano is an Italian cosmetics brand known for combining Italian design and beauty expertise with an extensive range of makeup, skincare and beauty products. The brand has built an international presence through its distinctive retail-led approach and accessible positioning.

The second milestone came in Hyderabad, where Reliance Beauty opened Tira Store No. 30, further expanding the omnichannel beauty retailer’s physical presence across India.

The Hyderabad Tira location also houses the company’s second FaceGym location in India, introducing the London-born facial fitness concept to Tira’s retail environment. FaceGym combines facial workouts, massage techniques and skincare-focused treatments to create a beauty and wellness experience centred on facial fitness.

Founded in London, FaceGym positions itself around the concept of training facial muscles through non-invasive workout-inspired techniques. Its approach brings together facial massage, technology and skincare to create a distinctive alternative to conventional beauty treatments.

Tira, launched by Reliance Retail in 2023, has developed as an omnichannel beauty destination bringing together a wide portfolio of Indian and international beauty brands across makeup, skincare, haircare, fragrance and wellness. Its retail expansion complements its digital platform with experiential stores designed to offer consumers product discovery, beauty services and personalised experiences.

The latest openings reflect Reliance Beauty’s continued focus on expanding its physical retail network while creating differentiated beauty experiences for consumers across major Indian markets.

Khedkar also acknowledged the contribution of teams across Operations, Projects, Visual Merchandising, Marketing, Planning, Business & Merchandising, Warehouse, HR, Training and Technology, along with store teams and external partners, in delivering the latest retail launches.