: Ethos Watch Boutiques has expanded its luxury retail footprint with the unveiling of its largest store in India, located in Vaishali Nagar, Jaipur. Spanning more than 8,000 sq. ft., the new boutique has been positioned as an expansive luxury destination for discerning watch collectors and enthusiasts.

The store opening was announced on LinkedIn by the company’s leasing agents, highlighting the new boutique as a significant addition to Jaipur’s evolving premium and luxury retail landscape.

Designed as an immersive luxury destination, the new Ethos boutique brings together an extensive selection of premium and high-end timepieces. The assortment ranges from iconic watches priced at approximately ₹1 lakh to exceptional creations from high horology and luxury watchmaking, including Jacob & Co. timepieces valued at up to ₹4 crore.

The Jaipur opening further strengthens Ethos’ position as one of India’s leading luxury watch retailers. Established in 2003, Ethos has grown into a major multi-brand luxury watch retailer, with a portfolio spanning more than 70 premium and luxury watch brands and a presence across more than 24 cities in India.

Among the luxury names associated with Ethos is Jacob & Co., the internationally recognised watch and jewellery house known for its highly complicated timepieces, distinctive designs and dramatic horological creations. Ethos entered into an exclusive distribution partnership with Jacob & Co. in 2022, making the brand’s collections available to Indian consumers through its retail network.

Jacob & Co.’s official global store directory also lists multiple Ethos locations across India as authorised retail destinations for the brand, reflecting the strength of the partnership and Ethos’ role in expanding access to the luxury watchmaker in the country.

The new Vaishali Nagar boutique adds another premium destination to Jaipur’s luxury retail ecosystem, catering to a growing consumer base seeking international watch brands, fine craftsmanship and elevated retail experiences.

The opening also underlines Ethos’ broader strategy of strengthening its presence across high-potential Indian markets while creating larger, experience-led destinations for luxury watch enthusiasts.