Lacoste has strengthened its retail presence in Bihar with the opening of a new boutique at City Centre Mall, Patna. Located at the entrance of the mall and occupying an entire tower, the new store is positioned as a prominent retail destination for the brand in the city.

The launch reflects Lacoste’s continued focus on expanding its presence in high-potential Indian markets and bringing its distinctive blend of French elegance, sporting heritage and contemporary lifestyle to a wider consumer base.

The new boutique offers customers an opportunity to experience Lacoste’s portfolio in a dedicated brand environment, bringing together its apparel and lifestyle offerings while reflecting the brand’s globally recognised retail identity.

Patna’s growing importance as a consumption market has created increasing opportunities for premium and international brands. With consumers becoming more discerning and seeking global labels, quality products and elevated retail experiences, the new Lacoste boutique is designed to cater to this evolving demand.

Rajesh Jain, MD & CEO, Lacoste India – Sports and Leisure Apparel Limited, said, “The opening of our new boutique at City Centre Mall, Patna marks an important step in our journey of bringing the Lacoste experience closer to consumers across emerging and high-potential markets. Patna has evolved into an increasingly aspirational retail destination, with consumers demonstrating a strong affinity for premium international brands. We are delighted to establish a distinctive Lacoste presence in the city and look forward to building a deeper connection with our consumers in Bihar.”

Founded by legendary French tennis champion René Lacoste, the brand traces its origins to the sporting world and is a leading international lifestyle brand at the intersection of sport and fashion. Lacoste introduced its iconic polo in 1933, combining freedom of movement with French elegance, while its crocodile emblem became the earliest logo to appear on clothing.

Today, Lacoste describes itself as a transgenerational brand that brings together sport, fashion, creativity and tradition. Its heritage continues to influence its collections while its iconic crocodile has become a globally recognised symbol of the brand.

The new Patna boutique further reinforces Lacoste’s retail expansion strategy in India, creating a dedicated space where consumers can engage with the brand’s heritage, products and contemporary interpretation of French sporting elegance.