GUESS announces celebrated Indian actor and style icon Tamannaah Bhatia as its new Watches Brand Ambassador, marking a bold new moment for the category, a distinctive authority in fashion watches.

The partnership sees Tamannaah reflect the iconic fashion DNA of GUESS Watches through her unmistakable style and confidence.

Tamannaah embodies the spirit of the “GUESS Girl” effortless, glamorous, bold, and unapologetically confident in the way she owns every space she steps into. The partnership was unveiled at an exclusive launch event in Mumbai, bringing together leading industry voices to celebrate this new chapter for GUESS Watches. The event brought the brand’s signature world to life, while marking the beginning of Tamannaah’s journey with the brand.

GUESS Watches has consistently shaped the intersection of design and time, creating statement timepieces that allow consumers to express their individuality. Rooted in the iconic GUESS aesthetic, the new campaign celebrates watches as an essential part of personal expression, bringing together the brand’s distinct language with Tamannaah’s contemporary style and influence.

“Tamannaah perfectly captures the bold and fashion-forward spirit of GUESS,” says Paul Marciano, Co-Founder and Chief Creative Officer of GUESS?, LCC. “Her distinctive style, confidence and effortless glamour make her a natural fit for a category where fashion and self-expression are at the heart of every design. With Tamannaah as our new Watches Brand Ambassador, we look forward to bringing the FW26 collection to life in a way that reflects the energy, attitude and individuality that define GUESS Watches.”

“I have always believed that the right accessory can completely transform a look, that’s what I love about GUESS Watches.” Said Pan India Star and Entrepreneur Tamannaah Bhatia speaking about the partnership. They’re not designed to blend in; they’re designed to make a statement. I’m excited to bring my own style to the GUESS world and see where we take this journey together.”

For over forty years, GUESS Watches has been synonymous with bold, trend-driven timepieces that embody the brand’s young, sexy and adventurous spirit. The partnership with Tamannaah marks a new chapter for GUESS in India, bringing a fresh expression of the brand to a new generation of style-conscious consumers. Through campaigns, social platforms and consumer experiences, Tamannaah will bring the brand’s signature glamour, confidence and distinctive fashion sensibility to life.

"Tamannaah Bhatia and GUESS Watches share more than an aesthetic, they share an attitude,” said Deepak Chhabra, Managing Director, Timex Group India. “GUESS has always stood for bold self-expression, and Tamannaah brings that same confidence and individuality to everything she does. Her distinctive style makes this a natural partnership, giving us an exciting opportunity to further to deepen GUESS Watches' fashion credentials and connect with a new generation of consumers in India.”