COYU, the premium women’s fashion platform from Lyskraft, has expanded its physical retail presence with the opening of a new store at Ambience Mall, Gurugram, bringing its curated selection of contemporary fashion, Indianwear, accessories and footwear to another prominent retail destination.

The development was announced on the official LinkedIn page of Ambience Mall, which welcomed COYU to its fashion retail community in Gurugram. The new store adds another contemporary fashion destination to the mall’s portfolio and strengthens COYU’s growing presence across India’s premium retail landscape.

COYU has positioned itself around the idea of curated fashion, bringing together a selection of Indian and international brands and presenting them through a more personalised shopping experience. The name COYU is derived from the idea of “Curated for You”, reflecting the platform’s focus on helping consumers discover fashion through carefully selected edits rather than navigating an increasingly fragmented fashion marketplace.

The platform was established by Lyskraft, which describes its business as combining fashion expertise with online and physical retail innovation to create a premium shopping experience for Indian consumers. Lyskraft’s proposition focuses particularly on women’s fashion, bringing together Indian heritage, contemporary Indian design, international fashion, accessories and styling through an omnichannel retail model.

COYU’s assortment spans a wide range of categories, including dresses, co-ord sets, tops, shirts, trousers, skirts, kurtas, kurta sets, sarees, lehenga sets, kaftans, jewellery, handbags and footwear. The platform also organises its offering around occasions and consumer needs, with edits covering areas such as everyday dressing, brunch, evening wear, festive occasions, resort dressing and weddings.

The brand’s retail proposition goes beyond simply bringing multiple labels together. Its stores are designed to create an immersive and discovery-led environment where consumers can explore different styles and brands while receiving personalised assistance. COYU’s Gurugram retail concept has previously been described as a premium fashion and lifestyle hub featuring handpicked Indian and international labels, alongside personal styling services and tailored alterations.

The company’s broader retail strategy combines physical stores with digital commerce and technology-led services. COYU’s current platform offers designer and brand collections across multiple categories, while its digital proposition includes express delivery, personal styling and at-home trial services. The company also operates stores across markets including Gurugram, Delhi, Mumbai, Bengaluru, Noida, Ludhiana and Ahmedabad.

The addition of the Ambience Mall, Gurugram store further strengthens COYU’s presence in the National Capital Region and places the brand within one of Gurugram’s established premium shopping destinations. For the brand, the new location provides another physical touchpoint through which consumers can experience its curated approach to contemporary fashion.

COYU’s expansion comes at a time when Indian fashion retail is increasingly moving towards curated multi-brand experiences, personalised shopping and stronger integration between online and offline channels. Consumers are seeking greater convenience while also valuing discovery, styling expertise and distinctive retail environments, creating opportunities for platforms that can combine technology with a more experiential physical format.

With its growing network of stores and digital platform, COYU is seeking to establish a differentiated position in India’s premium women’s fashion market. Its latest Gurugram store reinforces the brand’s focus on curated fashion, contemporary trends and personalised retail, while adding another destination for consumers looking to discover emerging and established fashion labels under one platform.