Magnum by Safari, the luggage brand from Safari Industries, has appointed actor Saif Ali Khan as its brand ambassador.

The association is centred on the brand’s ‘Swag On The Move’ proposition, which focuses on design, functionality and affordability in luggage.

Saif Ali Khan will feature across Magnum by Safari’s brand and consumer touchpoints, including Flipkart, the brand’s exclusive selling platform. The campaign will roll out through a series of campaign-led initiatives.

Commenting on the announcement, Sudhir Jatia, Managing Director, Safari Industries (India), said: “Magnum by Safari has quickly emerged as a top luggage choice on Flipkart by delivering on a clear promise: premium quality, modern aesthetics, and exceptional value for the style-conscious traveller.

Our partnership with Saif Ali Khan perfectly embodies this vision. His timeless sophistication and effortless style reinforce our commitment to contemporary design while increasing the brand affinity to a wider, dynamic audience across India.”

Speaking about his association with Magnum by Safari, Saif Ali Khan said: “I’m drawn to the brand because it offers good design at an affordable price, without compromising on style or character. Magnum by Safari feels like a natural fit for the way I travel - simple, confident and with a sense of style. I like how the brand brings together thoughtful design, durability and functionality in luggage that is made for life on the move.”